Apple’s iPhone is not only putting new standards to the mobile phone industry; it is also starting to influence webmasters’ quest for readers: The iWPhone Plugin and Theme for Wordpress “automatically reformats your blog’s content for optimized viewing on Apple’s iPhone. It detects the iPhone’s User Agent and serves up the content with the special theme only to iPhone visitors, all other browsers will view your WordPress blog with your current theme.” That puts another ingredient to the mysterious SEO receipt… Let’s do it! Optimize, not advertise!

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